Outline Plans Approved
Detailed Plans Approved
The Planning process gives construction firms a heads-up on new business opportunities. Tens of thousands of contractors and material suppliers throughout the UK have used Planning information to give them new construction sales prospects – and so generate new sales. Unique amongst any UK provider, Planning Pipe allows you to freely track new Planning information and cost-effectively access new live prospect data.
A Project Alert is an information service that automatically tells you about brand
new construction projects that are now in Planning in the UK. You can use a Project
- alert you to brand new projects in your market sector - ie as a source of construction sales leads;
- compare and benchmark your market knowledge of upcoming new construction projects with actual Planning activity;
- check you are not missing any new construction projects that you should be targeting;
- assess construction projects being planned in a market sector new to your business.
Planning Pipe’s Free Service will email you weekly with the very latest new construction projects - based on your specific interests. To set up a Project Alert, simply search for the type of projects you are interested in, click on the Save as Project Alert button and enter your name, email address and a password. And that’s it! You will be automatically receive weekly alerts to new construction projects for FREE. Start the Project Alert set up process now.
If you want access to the full contact and project details you can take a risk-free subscription to the Regional or the National product. If you want customised contact and project data delivered to your inbox every week call us on 01202 757980 to find out more about Bespoke Data
To set up a Project Alert, simply search for the type of projects you are interested
in, click on the Save as Project Alert button and enter your name, email
address and a password. And that’s it! You will be automatically receive weekly
alerts to new construction projects for FREE.
Start the Project Alert set up process now.
To access full contact and project details or to set up more than one Project Alert, you can take a risk-free subscription to the Regional or National products. f you want customised contact and project data delivered to your inbox every week call us on 01202 757980 to find out more about Bespoke Data
You can change or adjust the selection criteria of a Project Alert at any time:
1. View the existing Project Alert you want to change (either by clicking on the link from your Project Alert email or from the Project Alerts section of the website).
2. Using the left hand side of the page, select the new criteria you want - sector, location or value. Note if you are making substantial changes, you can use the “Reset Selection” button on the left navigation bar - and start your revised selection criteria from there.
3. When you are happy with the selection, click on the button on the left hand side of the page that says “Update Project Alert”.
The Free Service lets you compare your knowledge and benchmark your existing sales
and marketing activities with live UK Planning activity - for free and with no obligation
If you don’t need the exact location and contact details, then that’s absolutely fine – we hope the service gives you very useful information and a benchmark to Planning activity that’s relevant to your business. Oh …and by the way subscribing to our Free Service does not mean that you open the floodgates to promotional emails. We DON’T send you third-party promotional emails – and we won’t send you any emails you don’t want or ask for! We don’t think there is any “catch”- just a handy service for firms interested in Planning information.
We publish information about Planning applications usually within 24 hours of local
BUT bear in mind that that the local authorities themselves have different policies about when they publicise new Planning applications. Many local authorities publish as soon as applications are processed; but some only publicise their new applications on a weekly basis. For a small minority of local authorities it can be two to three weeks between an application being received and its publication online. We can only report on new submitted Planning applications when they are made public - but as soon as they are, we're working to bring you all the details first!
As a subscriber, you can set up 4 other email addresses within your firm (via the Your Account page ). And each of those users can receive a different Project Alert – if that suits your business needs.
We ask Regional or National subscribers to commit for just 3 months. After 3 months,
you can continue to subscribe on a month-by-month basis – as suits your business
needs - or you can cancel the service. We don’t lock you into a long term commitment.
We ask Bespoke Regional Data customers (ie those requiring data from within 2 UK Regions) to buy at least £150 of Data Credits. We ask Bespoke National Data customers (ie those requiring data from greater than 2 UK Regions) to buy at least £300 of Data Credits. Data credits for all Bespoke Data customers are valid for 6 months from the date of purchase.
Our Regional product allows you to choose 1 or 2 UK regions and pay less. We can
save you literally hours of time trawling around websites. You need only look at
the new construction projects that are right for you.
If you have specific contact and project needs our Bespoke Data service can deliver a customised project data file direct to your email inbox every week. Our Managed Mailing Service will help reduce your admin workload and organise printing and mailing to your chosen targets – to a budget you set.
|Pricing (ex VAT)||Black||Colour|
|A4 Letter||One Side||40p||49p|
|A4 Letter||Two Sides||44p||55p|
|A4 Extra Sheet (ex VAT)||Black||Colour|
|Extra Page one side||+ 9p||+ 12p|
|Extra Page two sides||+ 12p||+ 18p|
|Unit Lead Cost||Unit Print & Post Cost||Total Unit Cost|
If you subscribe and the service isn’t right for you – cancel within 3 days and we will refund 100% of your money – no questions asked.
We have a large number of automated and manual processes to get you the best Planning information and deliver that to you in the quickest possible time. But with all that information to monitor we will get things wrong! We’re constantly working to improve our information – and we will constantly strive to deliver the highest quality Planning information in the UK!
If you are looking for very specific project features you could try a word - or
keyword - search - as an alternative to searching by category (see How do I search
The most important point to note about keyword searching is that it will ONLY search for your word within the descriptions of projects. This means it cannot be used to look for any aspect of project locations (use the Location category for that).
There are a few things to bear in mind about searching using a specific word search:
Receipts are available on request. Please call us on 01202 757980 or email us
Please contact us. We aim to get back to you as soon as we can.
A little help with Planning stages….part one
You can choose which stages of the Planning process you want to be alerted to –
you can do this by making selections under the “Stage” category in the left hand
column of each page.
The main active Stage options are:
Which stage is right for you depends on the timing of the specification of your
product or service. Typically most firms want knowledge of a project at the earliest
stage in the Planning process. That’s why the early planning stages of Outline and
Detailed Plans Submitted
– are selected by default. This means you will be alerted to new construction projects
at their earliest Planning stage.
Take care if only selecting the Outline Plans Submitted stage on its own. It is sometimes difficult to identify Outline applications nd they may be incorrectly identified as a Detailed application. To ensure you don’t accidently miss a project you might be interested in we recommend that you select both Outline and Detailed planning stages.
Remember you can of course change your Project Alerts at any time. If you are not receiving Project Alerts at the right stage – then you can update your Project Alert. If you are subscriber you can save up to 5 different Project Alerts.
If you need more information on Planning Stages see Just a little help with Planning stages...part two.
A little help with Planning stages….part two
In part one we covered the main early Planning stages. Part two digs into those
stages a little more and gives you some tips on how you can be even more selective
about when you want to be alerted to new construction projects.
Outline Plans Submitted
A client or promoter may submit an outline application (in Scotland referred to as a Proposal of Application Notice) when they are looking for an “in principal” decision before a detailed application is submitted.
We don’t recommend you select this stage on its own in an attempt to isolate a particular project type – it’s better to use a particular project sector category for this. Although major applications are often submitted for outline approval - only in Scotland (with its Proposal for Application Notice system) is this mandatory.
The following application types are also included within the Outline Plans Submitted Stage: Environmental Screening or Assessment submissions, Pre-Application enquiries or similar Advanced Notification and Proposals of Application Notice. Detailed Plans Submitted
If you only want to be alerted when projects have reached the Detailed Planning Stage then select only this option. Note the Detailed Plans Submitted Stage also includes
Planning applications that are withdrawn by the Client or those that have been declared Invalid by the Planning authority can be found within this category. Also included within the withdrawn category are applications that have been ruled invalid by the Planning authority.
In a very small number of cases the Planning authority do not provide a clear indication of their decision on an application. These applications can be found within this category.
All about Planning timescales and Upcoming Planning Decisions
How long a Planning decision can take will vary depending on the application type and the Planning authority. However, on average:
For larger, more complex developments which involve an Environmental Assessment,
the decision time may average around 16 weeks. Of course timescales on particular,
often larger projects, may be much longer – particularly if consultations are complex
or a Planning appeal, hearing or enquiry is involved.
Timescales for the entire Planning process may also be drawn out by the client or promoter as Planning details are varied or as Planning conditions are met. (Note: we track but do not publish Planning applications or decisions involving the variation of project details or meeting of Planning conditions).
As a rough guide, around 75% of all Planning applications in England, Scotland and Wales are decided within 12 weeks – and around 75% of smaller applications are decided within 8 weeks. In Northern Ireland decision times are generally slower with around 50% decided within 24 weeks.
On average, over 80% of Planning applications will be approved, but only around 30% of Planning appeals are successful.
Upcoming Planning Decisions
You should select Upcoming Planning Decisions within the "Date" selection if you want to specific about targeting projects in advance of their likely detailed approval date – and only want to be notified about projects at that particular time. Upcoming Planning decisions gives you the option to be notified if the decision is due:
The estimated Planning decision date is generally provided by the Planning authority
or calculated based on the Planning application type.
You can think of Upcoming Planning Decisions as just a different way of looking at the timing of a lead. By slightly delaying when you are notified about a new construction project you could, for example, bring it closer to your best timing for a marketing or sales contact action.
Increase Your Home Improver Mailing Response: How 5 easy steps will boost mailing conversion with your planning leads
1. Clear Headline Message
Your prospects will have a natural response of scepticism and distrust to unsolicited mail. Many will read the letter with a mind set of “Bin it”! You have probably no more than 5 seconds to capture their attention.
The aim of an envelope is to get the recipient to open it. The aim of your headline message (heading/sub-heading) is to get your prospect to read the first paragraph. The aim of the first paragraph is to convince them to see the call to action, etc.
Make your headline message clear and simple. Avoid any marketing hype or qualitative bragging!
2. Don't tell prospects why they are a prospect
No potential client wants to be viewed as a sales lead. Your initial approach is of course prompted by submission of plans for approval of construction work. But your initial approach should make them feel like a valued and respected client – not like part of a mailshot to an application number. There’s no need to tell them you keep a close eye on the Planning system because that information does not convey any value to them about you.
3. Don’t Oversell
A prospect will not become a customer on opening a letter. Make the aim of your communication realistic. Don’t attempt to sell the final contract at first contact. You want your prospect to contact you, or provide you with the means to contact the - and that’s all – at least at this stage.
To maximise the chances of that response, you need to:
4. Never Underestimate Customer Anxiety
You know how good you are. Your prospect has no idea - but probably won’t believe you if you try too hard to persuade them. Do all you can to reduce their anxiety. Third party testimonials, trade accreditations and specifics will always perform better than subjective, unspecific and unsupported claims.
You need to be simple and clear about why they should contact you. You need to focus later on in the sales process why they should choose you over anyone else. But never lose sight - at any stage – that the customer has anxieties throughout the process.
5. Clear Call to Action
Your prospect may see what you have to offer as relevant and timely. They may view you as a credible prospect for them. But unless you make it clear what the next step is and why there is realistic urgency, then you may well lose them as a prospect.
If you can incentivise that response and/or incentivise a response in a given time-frame, your response will be improved.
Crafting the right approach is an art not a science. There is no single templated correct approach, but avoiding some common pitfalls and following some of these simple guidelines for an initial mailing should help boost your response.
You may also be interested in the Sample Letter. We at Planning Pipe humbly put this forward as an example of how a local contractor targeting extension work could shape an initial letter. We welcome any of your comments or experiences!
We have tried to provide answers to most questions about the project data and getting the best out of our service - in FAQs. To help maximise your new business opportunities and see other useful articles look in Resources . If you have feedback or a specific query, please contact us below.
Alternatively, we can be reached at:
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